Your Booth Deserves
Better Follow-Through
You spend a fortune on booth space, travel, and displays. intrstn makes sure every person who stops by becomes a genuine opportunity — not a lost badge scan.
The Exhibitor's Lead Loss Problem
Trade shows and industry conferences represent some of the highest-cost, highest-opportunity marketing activities in the B2B playbook. A single event can cost your company $20,000–$100,000+ when you factor in booth space, design, shipping, travel, accommodation, and staff time.
Yet the average exhibitor's post-show follow-up process is shockingly primitive: a pile of business cards, a chaotic spreadsheet, and a shared inbox of half-remembered conversations that your sales team is supposed to action within 48 hours but rarely does.
Studies consistently show that the majority of trade show leads are never followed up on. Not because your team doesn't intend to. But because by the time Monday morning rolls around, every conversation has blurred into the same generic memory. Everyone was "interested." Everyone "wanted more information." No one remembers which company had the urgent timeline, which executive expressed genuine pain, or which contact said "call me after the show."
intrstn solves this by capturing the context of every conversation the moment it happens — so when follow-up time comes, your reps walk in armed with specifics, not guesses.
How It Works
From the first handshake at the booth to the closed deal at the office.
Connect at the Booth
Show visitors your QR code or scan theirs. A selfie together confirms the meeting for both sides. No paper forms, no lead scanners, no typing on a trade show floor.
Log Intent Immediately
Record their interest level, the specific product feature they reacted to, their pain points, and proposed next steps — while the conversation is still fresh and before the next visitor arrives.
Qualify in Real-Time
Tag connections by decision-making authority, company size, timeline, and interest level. Know who's a hot lead versus a tire-kicker without waiting for the debrief session.
Follow Up With Precision
Back at the office, open your intrstn timeline and call each lead with their specific context in hand. Reference what they said. Mention what mattered to them. Close faster.
Built for the Show Floor
Every feature is designed for the chaos and opportunity of live events.
Qualified Lead Context
Every contact you add gets your private notes attached. Position, company, product interest, and next steps — all captured in seconds, all private to you.
Speed Over Spreadsheets
No more "I'll enter this when I get back to the hotel." Capture everything as it happens so your lead data is accurate and actionable, not approximate and stale.
Event-Based Organisation
All leads from a specific trade show, conference, or industry summit are grouped together automatically. Every CES lead is in one place. Every NRF lead in another.
Team Coordination
When multiple team members work the booth, everyone captures their own leads privately. No more debating which rep talked to which lead or whose Rolodex holds the key contact.
Post-Show Analytics
Look back at an event and instantly see how many quality connections you made, what follow-ups are pending, and which conversations led to actual business outcomes.
Data You Own
Unlike event apps or badge scanners owned by conference organisers, your intrstn data belongs entirely to you. It never powers someone else's marketing database.
The ROI of Contextual Follow-Up
Here's a simple scenario. You have two sales reps working your booth. Rep A collects 50 business cards over two days. Rep B uses intrstn to capture 50 connections with notes. One week later, both reps start calling.
Rep A opens with: "Hi, we met at the conference last week — I'm following up to see if you'd like to learn more about our product." Rep B opens with: "Hi Sarah, it was great talking at booth 412 at NRF. You mentioned your team is struggling with inventory visibility, especially with your seasonal spike in Q4 — I wanted to share how three companies in your exact situation solved that." Same lead. Completely different conversation.
The difference is context. And context is what intrstn captures in real-time, at scale, without disrupting a single moment of the face-to-face interaction. Your team doesn't slow down. They capture more, remember more, and close more.
For exhibitors, intrstn isn't just a nice-to-have. It's the missing layer between the investment you make in showing up and the return you expect to see. You show up. You show well. You follow through.
Make your next show your best one.
Download intrstn and give your team the edge they need before, during, and after the event floor closes.